F(x)Lab WeChat 2022
2022 年，我持续在 F(x)Lab 的微信公众号探索 SVG 交互技术，使用原创代码解锁更多动效模板，带来更为完整、生动的品牌氛围。2022 年至今共发文 7 篇，文章的曝光深化了 F(x)Lab 与太古集团、 LVMH 集团、杰尼亚集团、OTB 集团等行业巨头的合作关系。
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In 2022, I keep exploring WeChat SVG interaction technology on F(x)Lab’s WeChat Official Account. I develop original code to unlock more interaction modes. These motion graphics express brand vibes in a more complete and vivid way. Thus far, 7 articles have been published in 2022. The exposure of these articles has enhanced the cooperation between F(x)Lab and industry giants including Swire Group, LVMH Group, Ermenegildo Zegna Group, and OTB Group.
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COMPANY: F(x)Lab
PROJECT MANAGEMENT: Zihao Lu
GRAPHIC DESIGN: Zihao Lu, Spade Zhang
COPYWRITING: Zihao Lu
CODING: Zihao Lu
YEAR: 2022
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Parisian Chic: Creative & Design Solutions for the CELINE WeChat Mini Program
In Spring-Summer 2021, F(x)Lab started to provide creative & design solutions for the CELINE WeChat Mini Program. Entrusted by CELINE, online pop-up stores presented by F(x)Lab manifest the House’s classic Parisian Chic with a bold and smooth digital experience.
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A Moveable Feast: Creative & Design Solutions for the Fashion Show WeChat Mini Program
In Spring-Summer 2021, F(x)Lab started to provide creative & design solutions for the LOUIS VUITTON Fashion Show WeChat Mini Program. Entrusted by the Maison, the WeChat Mini Program presented by F(x)Lab enables Chinese audiences to immersively enjoy a moveable fashion feast that originated in Paris.
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Precious Tiger: Creative & Design Solutions for Chinese New Year WeChat Mini Program
In Pre-Spring 2022, F(x)Lab started to provide creative & design solutions for the LOUIS VUITTON Chinese New Year pop-up store. Entrusted by the Maison, the WeChat Mini Program presented by F(x)Lab helps audiences send sincere wishes with a carefully chosen gift and share the holiday spirit with relatives and friends.
灵感境界：AMIRI 官方精品店小程序
2021 年 12 月，AMIRI 官方精品店微信小程序正式发布。在 45 天的项目时间里，F(x)Lab 与洛杉矶时尚品牌 AMIRI 深度合作，用独具个性的数字产品焕活先锋时尚语境，为 2022 年 AMIRI 中国首店开启数字化序章。
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From Los Angeles to Shanghai: AMIRI WeChat Mini Program
In December 2021, the AMIRI WeChat Mini Program designed & developed by F(x)Lab was officially launched. In 45 workdays, F(x)Lab and AMIRI, a modern luxury brand from Los Angeles, co-produced this distinctive digital product to provide an avant-garde yet stylish vibe. It unveiled a digital prologue for the coming AMIRI Shanghai in 2022.
领路未来：Zegna 杰尼亚精品店小程序
2021 年 11 月，全新 Zegna 杰尼亚精品店微信小程序正式发布。在 30 天的项目时间里，F(x)Lab 与意大利奢华男装品牌 Zegna 杰尼亚密切合作，以年轻化理念叙述奢侈与休闲兼备的品牌认知，打造出审美前卫的数字产品，见证 12 月 Zegna 杰尼亚集团上市纽交所的历史里程碑。
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Our Road to Tomorrow: Zegna WeChat Mini Program
In November 2021, the new version of the Zegna WeChat Mini Program designed by F(x)Lab was officially launched. F(x)Lab and Zegna, an Italian luxury fashion house, co-produced this aesthetically avant-garde digital product in 30 workdays. It interprets the brand recognition of luxury and leisure with a more youthful sense. It also witnessed the NYSE listing of the Ermenegildo Zegna Group in December 2021.
传奇永生：KARL LAGERFELD 卡尔·拉格斐官方商城小程序
2022 年 3 月，全新 KARL LAGERFELD 卡尔·拉格斐官方商城微信小程序正式发布。在 60 天的项目时间里，KARL LAGERFELD 与 F(x)Lab 协作共创，以摩登设计诠释随性自在的法式时髦，打造魅力独具的数字资产，续写「老佛爷」卡尔·拉格斐先生缔造的时尚传奇。
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The Legend Lives On: KARL LAGERFELD WeChat Mini Program
In March 2022, the new version of the KARL LAGERFELD WeChat Mini Program designed and developed by F(x)Lab was officially launched. KARL LAGERFELD and F(x)Lab co-produced this charismatic digital asset in 60 workdays. Our modern design presents a casual expression of Parisian Chic and continues to write the legend created by Karl Lagerfeld, the “Kaiser” of fashion.
国潮3.0：街头潮流小程序升级解决方案
自 2018 开启「国潮元年」以来，F(x)Lab 持续为街头潮流品牌提供微信小程序解决方案。近期，F(x)Lab 助力 Randomevent、ULSUM 和 Melting Sadness 升级数字资产，布局国潮 3.0 时代。
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China-Chic 3.0: Upgrade Solutions for Streetwear WeChat Mini Programs
Since China-Chic became popular around the world in 2018, F(x)Lab has been providing R&D solutions for streetwear WeChat Mini Programs. Latterly, F(x)Lab had helped Randomevent, ULSUM and Melting Sadness upgrade their digital assets. In this manner, these Chinese brands enhance their competitiveness in the China-Chic 3.0 era.
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