F(x)Lab WeChat 2020

2020 年初，国际化数字创新机构 F(x)Lab 正式成立。我开始在 F(x)Lab 的微信公众号探索 SVG 交互技术，使用原创代码带来更多动效。2020 年共发文 6 篇，文章的曝光使 F(x)Lab 成为路易威登、CELINE、Archive Editions、HYPEBEAST、3125C 等品牌的供应商。

-

In early 2020, global digital innovation agency F(x)Lab was officially established. I started exploring WeChat SVG interaction technology on our WeChat Official Account, using original code to bring more motion graphics. 6 articles were published in 2020 in total. The exposure of these articles powered F(x)Lab to become the vendor of brands like Louis Vuitton, CELINE, Archive Editions, HYPEBEAST, 3125C, etc.

-

体验极致，DOE 小程序焕新发布

2020 年 2 月，DOE 全新微信小程序正式发布。在 120 天的项目时间里，F(x)Lab 与 DOE 携手合作，打造出卓越的数字产品，提供一种更完整、更先锋的购物体验，以此增进 DOE 品牌与新生代消费者的互动。

-

DOE Launches Its Brand-New WeChat Mini Program

In February 2020, the new version of the DOE WeChat Mini Program designed and developed by F(x)Lab has been launched. In 120 workdays, DOE and F(x)Lab co-produced this extraordinary digital product. It provides a more complete and pioneer shopping experience and enhances the interaction between DOE and the new generation consumers.

Podcast 当红，ULSUM 小程序 1.0 新鲜上线

2020 年 3 月，ULSUM 微信小程序 1.0 新鲜上线。在 45 天的项目时间里，F(x)Lab 与 ULSUM 通力协作，围绕播客节目「ULSUM RADIO」打造个性鲜明的数字产品，带给受众非同凡响的感官体验。

-

The ULSUM RADIO is in vogue NOW

In March 2020, the ULSUM WeChat Mini Program 1.0 has been launched. In 45 workdays, F(x)Lab and ULSUM focused on ULSUM RADIO, the popular podcast series, to co-produce this unique digital product. It provides the audience with the most awesome sensory experience.

东京街头品牌 BEDWIN & THE HEARTBREAKERS 委任 F(x)Lab 为其数字产品研发合作伙伴

2020 年 4 月，东京街头品牌 BEDWIN & THE HEARTBREAKERS 委任 F(x)Lab 为其数字产品研发合作伙伴，构筑以微信小程序为重头的数字产品体系。

-

BEDWIN & THE HEARTBREAKERS Appointed F(x)Lab As Its Digital Product R&D Partner

In April 2020, BEDWIN & THE HEARTBREAKERS, a Tokyo label of streetwear, appointed F(x)Lab as its digital product research and development partner. This cooperation aims to construct a digital product system for BEDWIN & THE HEARTBREAKERS with WeChat Mini Program as the focus.

对话渡辺真史：创作灵感、街头文化与中国市场

与 BEDWIN & THE HEARTBREAKERS 主理人渡辺真史的一场对话。

-

Masafumi Watanabe: Creative Inspiration, Street Culture and the Chinese Market

An Interview with Masafumi Watanabe, the Director of BEDWIN & THE HEARTBREAKERS.

引领风尚，路易威登新品体验店小程序赋新而来

2020 年 7 月，全新路易威登新品体验店小程序正式发布。在 30 天的项目时间里，LOUIS VUITTON 与 F(x)Lab 携手并进，以前卫设计表现经典与摩登交融的独特气质，打造出引领风尚的数字产品，带来让人印象深刻的品牌体验。

-

LOUIS VUITTON Launches Its Brand-New Omnichannel WeChat Mini Program

In July 2020, the new version of the LOUIS VUITTON Omnichannel WeChat Mini Program designed by F(x)Lab has been launched. In 30 workdays, LOUIS VUITTON and F(x)Lab co-produced this avant-garde digital product. It brings an impressive brand experience by expressing the combination of the classic and modern with a cutting-edge design system.

藤原浩的上海「便利店」

2020 年 9 月，THE CONVENI SH 微信小程序正式上线。在 20 天的项目时间里，F(x)Lab 与藤原浩主理的概念店铺 THE CONVENI 携手合作，将来自东京银座的街头潮流融入日常生活，打造别具一格的数字产品，带给受众新鲜别致的互动体验。

-

Hiroshi Fujiwara’s THE CONVENI SHANGHAI

In September 2020, THE CONVENI SH WeChat Mini Program designed and developed by F(x)Lab has been launched. In 20 workdays, F(x)Lab and THE CONVENI, a concept store managed by Hiroshi Fujiwara, co-produced this unique digital product. It integrates the streetwear trends from Ginza Tokyo into everyday life, bringing the audience a fresh and unconventional interactive experience.