F(x)Lab WeChat 2019
2019 年秋冬，我负责为 F(x)Lab（当时仍名为 COOK CREATIVE）塑造全新的微信公众号，将原先承载于 Keynote 的案例转化为移动端的文章。为此我调研了众多微信公众号与移动端网站，制定版式、图形、色彩等多方面的设计规范。文章最初使用第三方编辑器排版，后来为了代码的干净有效，改为我自行写代码、测试并发布。2019 年共发文 4 篇，文章的曝光使 F(x)Lab 于 2020 年初获得 ULSUM 与 BEDWIN & THE HEARTBREAKERS 等品牌的合作机会。
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In Fall-Winter 2019, I was responsible for creating a new WeChat Official Account for F(x)Lab (still called COOK CREATIVE at that time), transforming our cases originally in Keynote into WeChat articles on mobile. I researched many WeChat Official Accounts and mobile websites. Then I formulated design standards in terms of typography, graphics and colors. The articles were originally coded with a 3rd party editor. Quite soon I started coding, testing and publishing them by myself for the sake of clean and effective code. 4 articles were published in 2019 in total. The exposure of these articles allowed F(x)Lab to obtain cooperation opportunities with brands like ULSUM and BEDWIN & THE HEARTBREAKERS in early 2020.
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COMPANY: F(x)Lab
PROJECT MANAGEMENT: Zihao Lu
GRAPHIC DESIGN: Zihao Lu, Yujie Xu
COPYWRITING: Zihao Lu, Kimberly Feng
CODING: Zihao Lu
YEAR: 2019
领跑国潮数字化，Randomevent 小程序与官网上线
2019 年 5 月，Randomevent 全新微信小程序与官方网站上线。F(x)Lab 在为期半年的项目时间里，与 Randomevent 紧密合作，打造了兼具个性与品质的数字产品，为用户带来流畅愉悦的全新购物体验。
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Randomevent Launches WeChat Mini Program and Official Website
In May 2019, the brand-new WeChat Mini Program and Official Website of Randomevent designed and developed by F(x)Lab have been launched. F(x)Lab has worked closely with Randomevent during the six months of the project to create a digital product with both personality and quality, bringing users a smooth and enjoyable shopping experience.
细节制胜：Randomevent 小程序设计实录
2019 年全新上线的 Randomevent 官方微信小程序是国潮数字化趋势中的领跑者，其简洁而不失质感的设计反映了 F(x)Lab 「大道至简」、「细节制胜」等诸多设计理念。F(x)Lab 基于其对街头文化本原的洞察，致力在小程序这一新兴领域中营造绝佳氛围，讲好品牌故事。在此我们以 Randomevent 小程序为例，为您呈现 F(x)Lab 的设计实录。
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Details Make Perfection: Design Record of the Randomevent WeChat Mini Program
The Randomevent WeChat Mini Program launched in 2019 is the pioneer in the digital transformation of Chinese fashion brands. Its design highlights the design principles of F(x)Lab from all aspects, including simplifying everything and focusing on details. Based on our insight into the origin of the streetwear culture, we are committed to helping brands tell their stories by sending good vibes. Here we take the Randomevent WeChat Mini Program as an example to present the design record of F(x)Lab.
极限运动，潮流表达：助力 UHZNUS 有司品牌数字化
2019 年 4 月，UHZNUS 有司委任 F(x)Lab 为其数字转型合作伙伴。经历数月的合作，F(x)Lab 将极限运动的文化精神与时尚潮流的美学理念高度融合，为 UHZNUS 有司品牌带来全新的内容策略与视觉语言，由此增进 UHZNUS 有司品牌在极限运动圈的渗透力，并为其数字产品重塑提前布局。
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Gear for the Coolest: Digital Transformation of UHZNUS
In April 2019, UHZNUS appointed F(x)Lab as its digital transformation partner. After several months of cooperation, F(x)Lab has highly integrated the cultural spirit of extreme sports with the aesthetic concept of fashion front, bringing brand-new content strategy and visual language to the UHZNUS brand. It provides a distribution for the recreation of its digital products in advance. Therefore, the UHZNUS brand can go further in the extreme sports circle.
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